Forever New

Forever New is synonymous with quality fashion and a uniquely beautiful style, and is one of the fastest growing women’s fashion clothing and accessories brands in Australia. Known for their effortlessly wearable and timeless collections, Forever New truly celebrate modern femininity.

While they’re a global brand, behind the scenes they’re a collective of close friends: fashion enthusiasts, designers and in-store experts who work non stop to help their customers embrace and elevate their own personal style.

Each collection is designed in Australia with a unique blend of seasonal trends, feminine silhouettes and of the moment detailing, giving you the confidence to feel beautiful in every moment.

What do we love about Forever New? • Pops of colour: from pretty pastel pinks, to brilliant blues and bright budding florals; they’re all about a life in colour. • Everyday glamour: distinctly feminine fits and carefully considered silhouettes that feel unique, modern and flattering. • Fashion you can feel: they’re all about the details – the ones you notice and more importantly, the ones you feel. Think romantic lace, delicate embroidery and soft, flattering fabrics. • Trends for tomorrow: they take the latest trends and reinterpret them with a feminine edge and timeless quality – giving you fashion that stays relevant beyond one season.

Forever New believe that beautiful, affordable fashion shouldn’t cost the earth. That’s why they’re always working hard to be kinder to their people and the planet, championing ethical supply and developing sustainable environmental practices at every stage of their business.