Conserving Beauty

We create waterless beauty innovation to help your skin and save water, carbon, and waste in the process.

Here at Conserving Beauty, we’re about making conscious beauty accessible, fun and simple, with effective products designed for humans of all skin types.

We’re serious about saving the planet in everything we do, so that sustainability (and your skincare!) doesn’t have to feel stressful. It’s our aim to inspire others to live consciously through their everyday routine, without sacrificing results – so you can do your bit because you want to, not because you’re made to feel guilty or obligated.

We also believe that choosing products that care for the earth shouldn’t cost the earth, which is why our products are formulated entirely without water – so your skincare is never diluted, and your results are never watered down.

Our world-first InstaMelt products dissolve instantly after use, so our community can enjoy the benefits of single-use products including makeup wipes and sheet masks without the waste. InstaMelt fabric technology dissolves in under 60 seconds and doesn't leave micro-plastics or waste behind.

‘The beauty buy you didn't know you needed: Why thousands are losing their minds over these 'world first' makeup wipes with a VERY handy twist” Daily Mail ‘Huge win for the environment and your skin.’ In Style ‘Waterless beauty is the next big thing in sustainable beauty.’ MamaM!a