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About ModelCo

ModelCo Cosmetics is an Australian, cruelty-free cosmetics and tanning company founded by businesswoman and entrepreneur, Shelley Sullivan.

ModelCo is widely known for its award-winning self-tanning formulas and simple-but-smart beauty products that deliver a sense of luxury, at an affordable price. The ModelCo brand continues to remain a flagship for innovation and on-trend beauty with world-first innovations such as Tan Airbrush In Can and the Turbo Lashwand Eyelash Curler, products that truly revolutionised the industry and created an entire new global beauty category.

Collaborating with the interesting and influential in the worlds of both fashion and beauty, ModelCo has made waves across the international scene through global collaborations with the likes of Rosie Huntington-Whiteley, Elle Macpherson, Hailey Bieber and the late legendary, Karl Lagerfeld. ModelCo remain beauty futurists and are dedicated to bringing the next big beauty collaboration or innovation to life when its in demand.

With a belief that beauty and integrity should be synonymous, ModelCo is proudly cruelty-free and PETA certified, and has a range of Vegan Certified products.

ModelCo has been stocked around the globe in stores like Colette in Paris, Sephora and New York’s Henri Bendel – managing to paint much of the globe pink.

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