GINGER & SMART

GINGER & SMART designs for spirited women whose distinctive style is an expression of their individuality. A sense of cool confidence and discovery underpins the luxury contemporary design aesthetic of the brand, which seeks to combine the polished and the playful aspects of a woman. Founded in 2002 by Sydney-based sisters Alexandra and Genevieve Smart, the inspiration to establish the business came from the desire to combine family talent to build a strong fashion-lifestyle brand. With Alexandra’s creative business background as an editor and publisher for high-quality lifestyle magazines, combined with Genevieve’s years spent at the design helm of some of Australia’s most successful fashion businesses, their united industry knowledge covers every possibility for a successful and exciting fashion venture.

GINGER & SMART combines captivating design with the finest quality sustainable materials and first rate manufacturers. The brand’s sustainable purpose is to create beautifully considered timeless pieces, designed to be worn many times and with a low impact on the global environment.

Collections are defined by unexpected clashes of colour and signature GINGER & SMART prints, that merge graphic and floral, and future and nature influences. Encompassing feminine tailored workwear, off-duty wardrobe essentials and statement special event dressing, GINGER & SMART fuses quality craftmanship with unique, artistic flair. GINGER & SMART has premium boutiques in Australia that showcase the essence of the brand to their discerning customers and a successful international e-boutique business. The label is also placed with carefully selected independent retailers throughout the globe.